Affiliate websites are a great way to drive more traffic to your site all year round, but during Black Friday they are especially useful for reaching new customers who might not have heard of your brand before.
Affiliate programmes like Awin are an affordable way to get started by building your affiliate network. During Black Friday, provide your affiliates with their own code they can use that is aligned with your offer and you can track how successful this is for these specfic codes. Reach out to any relevant affiliates and introduce yourself to them now and provide them with a code. Many of them will be curating their offer lists from brands now, so you can get on their ‘TOP BLACK FRIDAY DEALS’ pages which will be goldust for driving more traffic to your site.
To further encourage your affiliates to promote your brand during Black Friday, consider upping your commission structure to them by 5-10% for the period of Black Friday, this will
Many influencers and creators will be creating lists to promote brands to their audiences. Start to reach out to influencers and creators you want to work with to help promote your brand by seeding out products and offers now. Give them a unique code, and a unique link so you can attribute sales to that influencer to track their success. Make sure you equip them with everything they might need in terms of products, assets, creatives and discount codes to make it easy for them to mention your brand.