Your organic socials are vital for messaging and engagement during the Black Friday period. Your customers will be eager to check your socials to find out what deals you are offering so be sure to align your socials with your Black Friday strategy so they can easily find the deals you offer.
Consider including your offer in your bio with a link to your Black Friday offer page, this makes it quick and easy for them to click through to your offer page for a quick purchase. You will also be able to track how many clicks come through this link to see how effective this is.
Create a dedicated post with your hero offer and pin this to the top of your page. This is one of the first things your customer will see when they go onto your page so make it easy for them to discover the offers you are running. Be sure to highlight any stories you post about the offer to make it easy for them to see the offers with links going through to your website. The less barriers to discovering what offers you have on the better!
Don’t hesitate to post frequently on your grid and on your stories about the sale. Your customers might not see your first post but they might see your second, third or fourth, so don't be shy when posting about your offer. Vary the format to include static images, carousels and reels. Post real humans using the products, reviews from customers and posts stating the offers clearly. Everyone is scrolling through socials during this time so the content needs to be attention grabbing, quick and digestable!
Stories are great for countdowns and ‘SALE ENDS IN X TIME’ type content. You can also showcase specific products on offer and go into more detail about specific products to capture their attention on certain products you want to shift. You could also schedule a live to talk customers through certain products in your range and offer exclusive extra discounts for live attendees as well as a way to build community and engagement.