There is no one-size-fits-all when it comes to promotions for Black Friday, your offer should be based on what your audience responds to best. Whether it’s a site-wide flat discount, a tiered discount based on order value or buy one get one deals, now is the time to analyse all of the offers you have created over the last 12 months, as well as looking at what worked last year.
Aim to create at least one hero offer that you know will be well received by your customers. This offer should aim to drive up the average order value, so consider a minimum basket size, or buy more than one item to get the discount on offer.
Black Friday is not the time to be offering weak discounts. Many brands will be offering 30%, 40%, even 50% off, if your margins allow for it, consider going as deep as you can with your offer to stay competitive.
Black Friday is a great time to be moving stock that has been hanging around for a long time! Consider offering a free gift with purchase alongside your hero offer as an incentive for the customer to purchase more. If you have stock that you need to shift, stock that is being discontinued or lots of sample sizes that are taking up space in the warehouse, now is the time to utilise these.