Now is the time to start planning how your Black Friday creatives are going to look. Work with a designer if your budget allows, or turn to trusty Canva for some pre-made templates for Black Friday graphics. Be sure to have a homepage page banner on your website so customers know what the offer is as soon as they land on your site. Consider also having a site-wide notification bar that shows on every single page that clearly states the offer!
No one wants to be shopping on a slow, clunky site. This will lose you sales quickly! Test your site for speed now and remove any unnecessary apps, plugins or scripts that might be slowing your site down. Every second counts when customers are shopping for Black Friday, the last thing you want is for them to get impatient waiting for a page to load and go to a competitor instead.
This is a good rule for all year round, but especially Black Friday as 48% of all sales are made on mobile. Test your site on several mobile devices and make sure the layout works smoothly and the checkout is an easy process for the customer. Ideally you will want Apply Pay installed to make the purchase process as quick as possible and avoid them getting frustrated at the fact they have to go and get their physical card to enter in their card details.
Ideally, you will want to have automatic discount codes set up on your site. This is when the code is automatically applied to qualifying orders so the customer doesn’t need to copy and paste or remember the code. It’s another way to ensure a smooth ride for the customer to avoid them bouncing off your site and going elsewhere.
Whilst the Black Friday offer is on, changing your usual sign up pop up to mention the sale and encourage them to sign up to receive exclusive or early bird offers. This is an excellent way to capture more sign up’s during this period to capture more customers who will stick with you after the Black Friday deals are over.
If you don’t already, now is the time to start collecting more reviews and social proof. These should be clearly visible for customers to evaluate if the product is right for them. Make sure you are sending out post purchase review requests to customers who are purchasing now and consider offering them a discount on their next purchase in return for a review to maximise the reviews you can get in the lead up to Black Friday.